Loading... Please wait...

What We Believe

Our Company Principles and Beliefs

We have a problem...

The sad fact is that we as a society are not getting healthier. obesity.jpg

If anything, we’re becoming increasingly overweight and unhealthy.

Consider these statistics from the Centers for Disease Control:

  • More than a third of US adults are obese
  • This increase in weight leads to serious, but preventable diseases, such as diabetes, heart disease, and perhaps even cancer
  • Childhood obesity rates have tripled in adolescents over the past 30 years

What we believe

We believe that good health is achievable by anyone, and it doesn’t have to be expensive or complicated.

Here are our three principles that guide which products we carry and what kinds of information we provide.


It's rather unfortunate that the word "diet" has such negative connotations.

When we hear diet we think of a sudden, radical change that we have to make in response to past bad behavior.

The problem is that sudden changes in behavior are notoriously difficult.

Sudden change in behavior or habit only takes place in response to a sudden, radical change in our circumstance.

For example, a cowardly person might suddenly run into a burning building to save a child trapped inside.

So instead of diet (sudden, difficult change), we need to make gradual, steady, life-long changes in our behavior.


Or, more specifically, what gradual changes can we make to lose weight and keep it off...permanently?

Don't think "diet." Think "nutrition" instead.

You don't necessarily have to restrict your eating, but you should think more carefully about the serving size,nutritional value preserving, and calorie content of every item of food you consume.


You don't need an entire library to develop good eating habits. 

Portion reduction.

It sounds so simple, but this one "trick" could help you shed a pound or more a week.


First, eat from smaller plates by switching from 10" plates to 7" plates.

But then, after serving yourself, put your cooked food away immediately after serving your portion.


Calorie budgeting and monitoring

Apps on your smart phone, combined with wearable tracking fitbit.jpgdevices, are excellent ways to keep a daily calorie budget.

This way, daily monitoring helps you consume fewer calories than you burn, which will result in weight loss, no matter what you eat!


Vigorous, Routine Exercise

We find that a lot of the information and products on exercise fall into two categories:

1. Expensive gym memberships or home equipment promising quick, miraculous results with minimal effort.

2. Cheap home equipment, also backed by seemingly miraculous claims of rapid results with minimal effort.

Regular exercise doesn't have to be expensive or complicated. Sometimes a jump rope, a treadmill, and a few exercise videos are all that are needed. 

Nor does the goal need to be "rock hard abs" or a "bikini body".

Ultimately, your exercise goals should be focused on:


  • Weight reduction and maintenance
  • Cardiovascular health (reduction of blood pressure)
  • Muscle strength and maintenance (because muscle burns tremendous numbers of calories)


So as with diet, keeping it simple and making it habitual and fun is key.

Now the exact exercise that you perform is a highly personal decision.

But it could be as simple as:


  • Cycling to/from work
  • Lunchtime jogging
  • Participatory sports (basketball, volleyball, etc.)
  • Simple home exercises (treadmill jogging, jumping rope, weight lifting)
  • Combinations of the above


It doesn't have to be this complicated... 

The key is to make these activities a regular part of your routine.

So, while a weekend hiking and camping trip might be a good exercise, the occasional nature of the exercise will not provide a long-term health benefit.

Another key is that exercise can be for short periods of time (say, 20 minutes).

But they should be vigorous.

So if you only have 20 minutes to exercise, make them count!


Don't Pop the Pill


The pharmaceutical industry deserves a lot of praise and credit. Their discoveries of medicines like antibiotics, statins, and vaccines have saved countless lives over the past 100+ years.

Unfortunately, this success has created generations of pill poppers.

In a sense, the success of the pharmaceutical industry has spoiled us by making it relatively easy to alleviate some pain and cure many diseases.

Have a pain? Pop a pain relieving pill.

Overweight? You can pop a pill for that.

Cholesterol a little high? No problem. Pills for $4 a month will reduce it for you.

Even severe, life-threatening diseases such as certain cancers are being treated by a once-daily pill.

This, in turn, has exposed us to innumerable side effects, such as ulcers from pain relievers, or energy loss from statins.

Plus, insurance coverage for prescription products is becoming increasingly difficult for many.


We have a better idea.


Instead of popping that prescription pill, consider the array of dietary supplements, cushions, supports, and other non-prescription products that are safer, more sensible alternatives to the prescription pills. 

As with the exercise equipment, these products are often marketed with unbelievable hype and misinformation (do a search for "acai berry" and you'll see what we mean). 

At WisdomAndHealth, we spend a great deal of time separating fact from fiction. Everything we carry is safe, and supported by real clinical and scientific proof.

No hype...no false promises...just safe, effective products and information.

And that's what we believe.